Thursday, October 11, 2007

Random Stuff
You should really talk to your daughter...
before the beauty industry does. An interesting PSA from Dove's Campaign For Real Beauty Youtube link.

Neat eh? I would probably applaud it too, except that Dove is owned by Unilever.
Now what might be the problem with that you say? Unilever also owns the Axe brand of deodorant/body spray/shower gels.
Have you seen some of their ads? What is the image of women that they seek to portray here? Here is a sample below. Many more here (may not be all work safe).



No larger message here, just makes you wonder doesn't it at the incongruity of it?

Chili Club Restaurant: Woman on fire / Man on fire
via Ads of the World

23 comments:

Aditi said...

Ahh that is a good ad except nto many ppl make the connection of what else Dove's parent company owns.. and u're right some of those axe commercials are out there...

Lotus Reads said...

Hi, Sanjay!

Another treasure...thanks for the DOVE ad, I had heard they had a new one on the web, but this is my first opportunity to view it. It's a great ad no doubt and with a great message, but you're right about the AXE ads, also, isn't "Fair and Lovely" a brand of Lever India? Most of their advertising campaigns seem to suggest that a woman cannot get married or move up the corporate ladder unless she's, you got it, fair-skinned! So what really is Unilever saying to women, perhaps we should ask them?

Asha said...

You should the Matrimonial columns in the Indian mags! I just read them to laugh for a while. EVERY nalayak on the Indian planet wants "intelligent, fair, beautiful and working" girl under 25!! Have they seen faces in the mirror or are they in denial!;P
Have a great weekend Sanjay. I am still reeling under 300+ entries for RCI K!!:D

Sanjay said...

@Aditi. Agreed, thanks. I did nto realize how far out the Axe ads were till I saw a few of them.

Sanjay said...

Hey Lotus! Thank you for your comment. True it is a great ad till I realized that Axe is also Unilever.
Your are right! Fair & Lovely is indeed Unilever. Great catch for nothing exemplifies this dissonance better than that horrible product promising a fairer complexion. And the ads are so sexist too!
Thank you for the comment and have a great day ahead.

Sanjay said...

Asha, I do remember the matrimonial ads, they always make me crack up. Enjoy your weekend!

ML said...

Sanjay, thanks for pointing that out about Dove. Contradiction much? GAH!

Sanjay said...

ML. Thanks you are welcome.

Beenzzz said...

I must agree with Lotus on this one. What exactly is Unilever trying to say, because I don't know? They tell us to talk to our daughters about the beauty industry. Then they say that women are weak and brainless when it come to the stench (that stuff wreaks) of Axe. Then they suggest that darker skin color makes women inferior. Hmmmm...do you think that Unilever is schitzophrenic?

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